Penetration rate of online shopping in China 2014-2024

Published by
Yihan Ma,
Feb 21, 2025

This statistic shows the penetration rate of online shopping in China from 2014 to 2024. As of 2024, around 87.9 percent of internet users in China had shopped online, up from around 83.8 percent a year ago.

Penetration rate of online shopping in China from 2014 to 2024

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Release date

January 2025

Region

China

Survey time period

2014 to 2024

Supplementary notes

Year-end figures unless specified.

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5

B2C and C2C e-commerce

5

Leading e-commerce enterprises

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Current trends in e-commerce

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E-commerce consumer demographics and behaviors

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E-Commerce in ChinaMobile internet usage in ChinaAlibaba GroupInternet usage in ChinaDigital payments in China
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